This project presented a unique opportunity to add another dimension to our growing portfolio of work in the entertainment industry. It also proved another step in defining ourselves as a multi-disciplinary design firm with a penchant for branding. Through an arduous selection process in which 59 contenders from across the U.S. were narrowed to 16 and then one, Riordon Design was chosen to design this “Grammy” of the American country music industry.
Although the scope of the project was focused on the award, we identified a need to address the broader issue of the Academy of Country Music brand. As a result of our efforts, the new award has come to serve as the anchor for the organization’s overall identity. In designing the award, we partnered with R.S. Owens in Chicago, the company that produces the Oscar, Emmy & MTV Awards. The statuette, bearing the curves of a stylized cowboy hat, stands a graspable 12.5” high, weighs 5 lbs. and is finished in a sleek and modern satin silver.
THE INSIDE STORY: We’ve worked with music clients in Nashville for years. On one trip, Ric Riordon took advantage of a free afternoon to do some networking and connected with Sony’s Creative Director at the time, Bill Johnson. For several years following, we sent promotional material to him in an effort to connect. One day, the call came and with it a great opportunity. Hard work and tenacity paid off.