MCKELLAR

MCKELLAR

McKellar is Canada’s largest structured settlement company, providing professional advice to lawyers, insurance adjusters and the injured plaintiffs they serve. Riordon’s history with the company goes way back to the ’80s when founder, Frank McKellar, pioneered the concept of structured settlements. Long before the democratization of the brand through social media, the “visioneers” at McKellar chose to invest in building brand awareness and reputation – and continue to do so to maintain their edge on industry leadership. From Riordon’s original mandate to create the McKellar logo (circa 1980) to current brand stewardship, Riordon has created and overseen all aspects of McKellar’s brand positioning in corporate print collateral, interactive and advertising.

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ACM AWARDS

ACM AWARDS

Through an arduous selection process in which 59 contenders from across the U.S. were narrowed to 16 and then one, Riordon Design was chosen to design this “Grammy” of the American country music industry. Although the scope of the project was focused on the award, we identified a need to address the broader issue of the Academy of Country Music brand. As a result of our efforts, the new award has come to serve as the anchor for the organization’s overall identity. In designing the award, we partnered with R.S. Owens in Chicago, the company that produces the Oscar, Emmy and MTV Awards. The statuette, bearing the curves of a stylized cowboy hat, stands a graspable 12.5” high, weighs 5 lbs. and is finished in a sleek and modern satin silver.

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CORUS ENTERTAINMENT

CORUS ENTERTAINMENT

Every design firm needs its hero stories and Corus Entertainment is one of ours. It was a tremendous pleasure working through the name creation and design of one of Canada’s largest brands. The brand identity was designed to capture the spirit of the youthful entertainment the company would broadcast. The playful name reflected the musical metaphor of many parts coming together to perform harmoniously. While each letter in the word Corus was uniquely designed to represent various media personalities, collectively they form a complementary typographic. We worked closely with senior management to launch the new brand and had the privilege of designing their annual report for several years.

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GE DIGITAL ENERGY

GE DIGITAL ENERGY

While preparing to open its newly constructed Global Innovation Centre, GE invited Riordon to design typographic display walls in one of the most innovative areas of the state-of-the-art facility. The scale of the typographic walls and intricacy of the interplay of words and phrases in five different languages – recessed and embossed on four large Corian wall panels – made for some challenging planning. The scope of work soon expanded to include backlit typographic headers, a frosted wave pattern for glass walls and doors throughout the building, way-finding signage and three illuminated poster displays. The outcome stretched imagination and application and we’re proud to have had the opportunity to add this very unique project to our body of work.

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BASH PANACHE

BASH PANACHE

Interior designer and creative force, Wendy Reimer, approached Riordon with a new venture offering rental collections and services for events of all shapes and sizes. Her eye for all things design makes her collection of vintage, antique and new treasures unmatched. We began this journey with a vision for a seamless experience that soothes the ever-gruelling event-planning process. We developed a custom identity that exudes the same playful and exciting personality as the name and crafted a fun, conversational approach to all brand messaging. From there, we designed and developed a website that showcases the beautiful collections and allows event-planners to create a personal Wishlist for their event. Bash Panache has been growing in presence and recognition ever since, being featured on Breakfast Television and developing a quickly growing social media following.
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JRB GROUP

JRB GROUP

When we initially engaged with Jon Bowman of JRB Group regarding his brand, he also was about to start a new design/build residential development in the heart of Oakville’s heritage district. The ambitious timeline drove a tight process and necessitated toggling on urgencies related to both the corporate website and the project website. Riordon was involved in designing the brand identities for JRB GROUP / BOREAL CAPITAL / 331 SHEDDON AVENUE, the two websites, marketing material and interior/exterior site signage, advertisements, invitations, brochures and other collateral. This beautiful development of 19 luxury estate flats in a uniquely situated area of historic Oakville is getting lots of buzz—and the feedback on the presentation for both the JRB Group brand and the 331 Sheddon Avenue brand continues to produce the results everyone worked so diligently to create.

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