Through an arduous selection process in which 59 contenders from across the U.S. were narrowed to 16 and then one, Riordon Design was chosen to design this “Grammy” of the American country music industry. Although the scope of the project was focused on the award, we identified a need to address the broader issue of the Academy of Country Music brand. As a result of our efforts, the new award has come to serve as the anchor for the organization’s overall identity. In designing the award, we partnered with R.S. Owens in Chicago, the company that produces the Oscar, Emmy and MTV Awards. The statuette, bearing the curves of a stylized cowboy hat, stands a graspable 12.5” high, weighs 5 lbs. and is finished in a sleek and modern satin silver.
Every design firm needs its hero stories and Corus Entertainment is one of ours. It was a tremendous pleasure working through the name creation and design of one of Canada’s largest brands. The brand identity was designed to capture the spirit of the youthful entertainment the company would broadcast. The playful name reflected the musical metaphor of many parts coming together to perform harmoniously. While each letter in the word Corus was uniquely designed to represent various media personalities, collectively they form a complementary typographic. We worked closely with senior management to launch the new brand and had the privilege of designing their annual report for several years.
GE DIGITAL ENERGY
While preparing to open its newly constructed Global Innovation Centre, GE invited Riordon to design typographic display walls in one of the most innovative areas of the state-of-the-art facility. The scale of the typographic walls and intricacy of the interplay of words and phrases in five different languages – recessed and embossed on four large Corian wall panels – made for some challenging planning. The scope of work soon expanded to include backlit typographic headers, a frosted wave pattern for glass walls and doors throughout the building, way-finding signage and three illuminated poster displays. The outcome stretched imagination and application and we’re proud to have had the opportunity to add this very unique project to our body of work.
When we initially engaged with Jon Bowman of JRB Group regarding his brand, he also was about to start a new design/build residential development in the heart of Oakville’s heritage district. The ambitious timeline drove a tight process and necessitated toggling on urgencies related to both the corporate website and the project website. Riordon was involved in designing the brand identities for JRB GROUP / BOREAL CAPITAL / 331 SHEDDON AVENUE, the two websites, marketing material and interior/exterior site signage, advertisements, invitations, brochures and other collateral. This beautiful development of 19 luxury estate flats in a uniquely situated area of historic Oakville is getting lots of buzz—and the feedback on the presentation for both the JRB Group brand and the 331 Sheddon Avenue brand continues to produce the results everyone worked so diligently to create.
Having already built an impressive portfolio of home design and builds which received significant profile on both HGTV and Canadian House & Home magazine, Aaron Miller (CEO) of HummingbirdHill Homes realized it was time to invest the same effort into his own brand for the purpose of leveraging greater business opportunity. Riordon guided Aaron through a comprehensive process that started with a brand experience review to identify what was and wasn’t working with his communications (both visual and in messaging). From there we crafted a common voice to brand communications, designed an identity that was unique and appropriate for the brand, created a new website to present HummingbirdHill’s impressive body of work and to educate new audiences on HummingbirdHill’s competitive difference – building ‘net-zero’ certified homes with passion and care. Further roll-out of marketing collateral was created to fulfill promotional objectives.