Canadian journalist and media personality, Lorna Dueck, opened this television series with a bold reinvention – a gutsy rethink on the future, a strategic office relocation and a branding venture that got down to the business of renewed vision. The process began with naming. “Context” served to clarify the intent of the program, and co-branding with Lorna’s name and a new tagline made it complete. The brand identity features a customized font placed in a two-way speech bubble, implying a conversation between two people or between God and us. After creating a foundation for brand rollout of various applications, Riordon designed the interior space for the new office. And before long, a concrete block of empty spaces became a branded place of operation for the team of Context. Read our blog post for a more detailed look into the process of designing the space.