Lorpon Labels, an established, family-owned label company in Toronto, has a long-standing reputation for creating innovative label solutions for its clients – quality materials, consultation and service being at the core of their value offering. With 30 years of packaging success behind them, Lorpon wanted to evolve their brand perception from “manufacturer” to “label expert” – which required a completely different position and presentation to the market. Riordon partnered with Lorpon and marketing agency, The Mezzanine Group, to create a new brand experience for these leaders in the label industry. With a bold tagline, “Own The Shelf”, in place, an equally bold and modular brand identity was required. This new system showcases their value while successfully connecting them to a broader audience.