Welcome to CultureCue, a gathering place for all things Design + Business

 

 

 

We are pleased to present our first blog issue of "CultureCue". For six years CC has been a mini publication with a website counterpart, featuring projects and sharing insights on the topic of branding and promotional business practices.

 

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When it comes to trusting your most important financial assets to someone, you are no doubt very careful. One should be no less prudent when trusting their brand position to an agency or design firm.

 

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When two powerhouse agents come together to create an even stronger business under the Remax brand it can provide an interesting trial run on compatibility. In this case, they have passed the test exceedingly well—no easy task when you're competing in one of North America's top markets.

 

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For those in the culinary arts, one of the competitive advantages these days is the ability to “one-up” the competition with the presentation of their creations. Taste and quality are no longer the only differentiators, now everything else around that matters too. It makes sense then, to extend the idea of presentation to all that embellishes the experience of eating out.

 

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It is said that word of mouth is the best form of advertising and so it goes in our partnership with Encore. Coming to us through the recommendation of a mutual colleague, Encore was already in full stride having locked up major pitch meetings with two Fortune 500 companies.

 

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In the era of affordable, easy-to-access stock imagery, a designer is often left with the challenge of making photography from disparate sources work together in a way that appears as though they were shot with the same standards of art direction, quality and intent.

 

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This is one of the essential steps in differentiating your value creation opportunity in the world of commerce. A brand identity can't express everything about an enterprise, but it should communicate something of the core essence.

 

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Today’s entrepreneurs, raised in a culture cultivated in brand awareness, have a good understanding of the important role branding plays in the successful positioning of their enterprise on the global stage. But they may not be aware of how to get from business concept to brand creative.

 

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We had the wonderful and challenging opportunity to work with the Canadian Opera Company from 2001 though 2005. Richard Bradshaw "conducted" and pioneered much of the company's vision over this time, as we helped shape their brand positioning and marketing through the four seasons leading up to the opening of the new opera house in Toronto.

 

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Buying ideas and creative outcomes can be stressful. Like anything of custom construction—purchasing the unseen puts even greater need for confidence in the craftsperson.

 

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